Project: XBOX Launch “XO1”.

Venue: Le Palais Bulles-France.

Agency: PCI:Live.

Role: Designer and Creative Director.

The two-day event kicked off with Sandy Duncan,Vice President XBOX Europe announcing price and availability.  The evening concluded with a party including a live set by Carl Cox,internationally renowned DJ.  XO1 continued on into the next day with a full schedule of press interviews and gameplay.The event generated huge media coverage with over 50 TV and radio crews and hundreds of other journalists.Several Live broadcasts were made from the event including a lunchtime slot on BBC Radio 1 in the UK and a special feature for MTV.